Client - Alexandra Alfandary
Project - Web Design, CMS and search engine optimisation
Requirements overview
- Site redesign
- Content management system
- Optimised for Search engines
The client required the site to be fully optimised in order to increase search engine positioning ranking. Zebedee provided a complete web strategy to achieve this objective, including setting up individual meta tags for each page, smart URL naming to match target key words and creating content-rich pages with the appropriate level of keyword density.
The challenge: The new site already benefited from very high natural rankings amongst search engines and needed to increase visibility. This was accomplished through the use of multiple tactics - all of which were ethical.
See also: Pirtek
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